Wednesday, 6 October 2010


i created this square above in RGB mode..

This green square above is the closest match in CMYK you can get for the square in RGB mode!

Photoshop is designed to work in RGB however when creating a design for print there are much fewer colours in CMYK thanRGB, so when using RGB mode you can go onto Gamut warning and this will then highlight the colours of which cannot be printed.

When the colours that cannot be printed in CMYK are highlighted they are turned grey. To reduce the amount of colours which cannot be printed you can adjust the saturation, which will put the colours back into CMYK to print.


There is also another way to change the colours to transform them into CMYK which is replace colour. This highlights the colours that cannot be printed then you can click on a selection and replace colour will offer you the option to choose a pantone colour to replace the RGB colour.






Monotone - choosing one pantone colour and transforming your image into that one colour with various tones of that one colour. Making this a one colour print.


Duotone - the use of two colours in an image. Also with the curves option next to the colours you have chosen you can adjust how much of each colour you want to use and how dark you want it.


After making and saving your image once you load it into InDesign the two colour swatches are added to the swatches in InDesign.

To Create a Spot Colour..
click on the small menu bar at the side of the layers,channels and paths. Then chose New Spot Colour. Double click on the Spot Colour and you can chose a pantone colour from the menu to use in your design.

spot colour examples.....





Tuesday, 5 October 2010

Content & Categories:

-Graphic design tutorials, production and printing techniques. Design Basics, Colour, Pre-press, Production & Finishing.

Form & Format:

-Glued manual - 29.9 x 21.9, hard back. Some pages coated, mainly uncoated. Spot colour on the front and inside pages.

Product & Range

-Just the one book, there are no extras along the same design.

Media & Process:

-Content relates to what you are looking for/function. Interests people by the different stocks and layouts. Web - mass volume printing and quick speeds.

Audience & Interaction

-Market Pull, the book has been asked for not pushed upon people. Design students, they don't so much interact with the book itself yet get information from it.

Form & Function

-To educate & inform, to teach the reader.

Scale & Context:

-Managable reading size, although quite heavy so hard to hold for long. Specialist market - designed for design students so can't cut corners.
FORM.FUNCTION.PRODUCTION

Content & categorisation:

-Come up with loads of ideas.
-Do something that excites you
-Exploit every idea/pathway, unpick everything
-What don't people know about it
-What do people want to know about it
-Be informed

Form & Format

-How can it inspire what i'm doing?
-What packaging could give me the inspiration?
-What could the product be like instead of paper based?

Product & Range

-When you've made a product what else can you make to add to it/ improve it

Media & Process

-What process could you use to enhance your idea?

Audience & Interaction

-How will you interest you audience?
-How will they interact with the audience?

Form & Function

-Has to communicate your idea but still be interesting

Scale & Context

-What forms could you do.. Think BIG!
Design Production - Print
29.09.10

Product name: Mouse.
Process: Flexography, as there is a seam down the bottle which suggests it was printed falt then made into the bottle.
Colours: 4 colour print.
Stock: aluminium, a cheap material and easy to print onto.
Format: Standard shape/size.
Specials: special coating over the bottle.
Target: women, any hair colour - possibly older women & also on a budget.
Cost band: average cost for a normal size and shaped bottle.
Quantity: Millions as there are hundreds of stores.
Competition: Other competitors have gone for bold eye catching colours & pretty extreme. But this one hasn't, with golds and silvers also looks more elegant than 'cool'.

Product name: Inbetweeners dvd case.
Process: Flexography, as there will have been a lot to print.
Colours: CMYK.
Stock: cardboard, a cheap material and serves its purpose.
Format: Standard shape/size.
Specials: Perforated & Spot varnishing.
Target: Teens-35
Cost band: average cost for a normal size and shaped case.
Quantity: Millions as they are watched in America too.
Competition: All other dvds have the same sort of sleeve to protect the dvd case and to add more information.

Product name: Sainsburys Cool Bag.
Process: Offset Lithography
Colours: duotone
Stock: cellophane and plastic.
Format: Standard shape/size.
Specials: Folded and glued down the edges.
Target: mothers and grandmothers.
Cost band: budget to serve its purpose.
Quantity: Millions as there are hundreds of stores.
Competition: Morrisons and Asda and Tescos also do these sorts of bags.
Butterwick Childrens Hospice.

why is it good?

-because it is helping families having a break from care 24hours a day.
-because its a volunteer based program
-because families need this facility
-because the children have some fun with other children
-because it is needed

Related topics:

-children
-illnesses
-volunteers
-family
-happiness
-positivity
-unselfishness
-fundraising
-health
-team effort
-teaching
-playing
-facilities
-colourful
-organisation
-fun
-helpful
-giving
10 New things we think are good:

1. smell of fresh bread
2. being inside when its bad weather
3. winding up my brother
4. the green starbursts
5. being warm
6. positivity
7. jacket potatoes
8. pay day
9. family time
10. inventive fancy dress.

We then did an exercise in a group where we merged what we thought was good together to come up with a group 10 things we thought were good. With these top 10 we had to state why we thought they were good. Then we passed it on to another group and thy had to write why they weren't good.

We did this because from the negatives of a subject you can come up with more positives, and more things that are good about that subject.

Also keep asking yourself questions:

How can your good be seen as bad? and how can i make that a positive?
What parts of it are good?

How do you want to convey your idea?

Think about:

Tone of Voice: inform, persuade, educate.

Target Audience:
-who are you targeting?
-where would they be?