This is a live design brief from YCN, it is a collaborative brief, therefore we had to pair up with someone in our course of which you thought you'd work well with. Me and Sophie. I decided that i would work well with Sophie as i know i could trust Sophie to be punctual, hard working, and also open minded when trying new things. I also think we will work well because we have very similar style of working, yet have key parts of which benefit each others qualities. (Add photo of contract) For YCN they have given us 17 different briefs to choose from:
From the 17 briefs that we read through, we then picked 3 briefs of which we like and one of which we did not like
(Add photos of the briefs here)
In the end i decided that I would quite like the
Fedrigoni
Ted Baker
Tuborg
I REALLY liked the Fedrigoni brief, this was my favourite. It seemed pretty open for us both to be creative, and experiment with print, type and also screen printing.
I quite liked the Ted Baker brief because of the point of sale idea of which they wanted, as I like creating different things.
Tuborg - I quite liked this brief because of the target audience and also the promotion side of the design. As I really like coming up with a promotional campaign.
I did not like the: Fairtrade brief. I do agree with fair trade completely, however I am definitely not one to do a video brief. After the last project creating an animation this definitely taught me or affirmed my thought that I prefer print to digital.
