Final Packaging.. 

I am pretty happy with my final result! at one point i thought i was going to run out of time, but i have done everything to it i set out to do. 

I decided to create a orange belly band with the address on to slightly add a bit more colour, then the two spots of colour in the corner. I also embossed 'Butterwick Childrens Hospice' in the top corner of the packaging.

 I used the laser cut type to create this text of which has worked a lot better than my hand cut type!

 The inside also works to hold the CD and envelope along with the application form and the dotted square for the business cards.

Packaging 2.


This is the second attempt at the packaging of which is more to scale and I have made most the changes to this packaging than the initial packaging.

This is me trying out embossing hand done, pretty bad right there as i tried it on paper rather than the card so it was a lot easier to rip the paper. Hopefully i'm a lot better at it when the text is laser cut and the stock is 240gm white card.

 I decided to add colour into the inside of the packaging as i did want it to look clean cut and professional, however it was far too plain with no colour, especially for something related to children.

Packaging 1.

I printed a tester packaging out of paper to see how it would fit together and how it would look. 

I also used this version to write down edits i want to make to the packaging.

 On the inside the left section would hold several perforated business cards and also a section for the cd

Lasercutting. 

I laser cut Butterwick Childrens Hospice to be able to hand emboss the front of my packaging. To do this i had to make my type in Illustrator, create outlines, then ungroup the letters so that the lasercutter would recognise each shape of letter. I laser cut into mountboard so that it would be a thick enough for a deep embossing on card.

When i made the net above, i figured that it wasn't going to work, because all my things such as the envelope, CD and business cards fit in.

So i therefore had to edit my package, and i decided to move the perforated application form onto the right instead of the bottom panel.

This is my final idea for the packaging below. It has the application form on the right, the envelope will go in the centre, the CD package is going to be folding in on the packaging on the left. I am then going to add the business cards to the bottom left of the packaging underneath the CD.  

I wanted the packaging to be quite simplistic and to express clearly how to apply for the hospice.

The orange strip at the top is the belly band, or at least a mock-up as on the belly band i want to have the address on it.

Packaging.


For my packaging I am going to make an application form, of which will be sent to students to become a volunteer. Therefore i need to package:

-an application form.
-a ready to post envelope.
-a pen to fill it out.
-a cd with more information on it.
-small cards to give to others about how to apply.

I also want to make it fairly modern and attractive to students! quite fresh and bright.

One of the musts of the packaging was that it must fit through the letterbox and hold everything i needed. The size of a letterbox is usually 30cm by 5cm, depending on the style of the letterbox/door.

My initial drawing of my idea for the packaging. I firstly thought about the way in which i wanted the items to be held into the packaging, once i had decided this, these were my first drawings of how i was going to put things together.

I also thought about possibly putting a sleeve around the packaging, possibly with the address and name onto it. However i am not certain that through the post it would stay on. Then the address would be lost.

 How i would make it. My prototypes..

 Also for the packaging to make things a bit more interesting i thought about having the application form attached to the packaging then having it perforated, so the candidates tear if off once they've filled it out.

 My second possible idea. This idea was slightly different in that it all folded out into 4 different parts. However i am not as keen on this idea as my initial idea mainly because the CD would not be as securely fitted in the packaging.

 Although i was still going to keep the perforated application form.

 I have decided to adapt my first idea. I have used the idea of the three sided fold out package however i wanted to make it a5 sort of size. But i needed the application form to be bigger so what iv done is have the application form fold out from the the bottom and fold in half so its perforated to come off, yet its pre-folded in half so it will fit into the envelope of which i will put into the packaging nicely.

 Like this example above, it will be laid out like this and folded in half then folded into the packaging.

Below are designs for the inside of the packaging and the information i need to be in there yet looks like its not too much to read.

 To get the students to want to volunteer, i think i am going to focus on them going abroad with the children and use the slogan of: 'a life changing experience' so it relates to the childrens lives from the hospice and it will be life changing for the people helping and also an experience of going abroad with the children.

 To promote the idea i want to make a poster campaign and a leaflet full of more information people would need.

 I then want to make some sort of package of which people have sent to their houses to apply to be a volunteer and also learn more about the hospice.

Within the package i want to have..
-application form
-the leaflet
-envelope with address on ready
-pen
-cd with peoples experiences on

i also must make the package small enough to fit through the letterbox. All products would also be branded.

above are some ideas of how i would hold/package the products within the overall package.