Crit Preparation 

Overall the main feedback we got was;
- Shredding paper relates to waste.
- Uppercase font works better.
- Photograph better.
- Layout is good.
- Experiment more with what the paper can actually do, not focussing on how it looks.

Crit Feedback
The crit went really well! We got a lot of constructive feedback, and things we could look at.

The key points in our feedback was:

To look into other competitors see how they are marketing
Need to inform people about price
Outside campaign? If so where would it be.. possibly at creative events?
Liked our tag line
Why should people choose this paper?

Pitching our ideas..

We decided to split responsibilities with Sophie creating the first board:

And I creating the second: