Contact page.. 

For the sample book we needed a page at the back of the book of which would inform the potential customer could then get in touch if they did indeed want a sample.

Mailshot

Sophie had created this mailshot, we wanted to create a folded outter packaging for the smaller sample book of which we would send out to people. To do this sophie screen printed white onto black.

Colour Ideas..

With our posters being hand crafted a lot of our designs do not include colour.. So we decided that along with the black grey and white designs we would chose one colour to compliment the designs.

Sophie and I could not chose a colour from this list of which we would like to use!! Sophie liked the bottom colour whereas I liked the bright green. So... We asked around in the class and made a tally, the top orange colour came out as the favourite, so this is what we are going with.

Prints 

Downstairs
Screen print

Shredding
We decided to have a go at experimenting with shredded paper, something to excite the audience or something more creative than just creating designs on the computer.

We thought that by creating a square outline of the shredded paper we could then add the details and information in the inside of the design.

 We also decided to make a F for Fedrigoni. I quite like this idea however i think it would work better if we would have actually based it on the type of the logo itself.

Preparing for print


We have decided to do: 
Embossing
Screen Printing
Foil Blocking
Lasercutting


To do this we have then had to think about how we actually want our pieces to look within the book and also prepare the different ideas for each printing technique.

This was our initial layout. This is the simplistic design we went for to then play around with with printing techniques.

This file below is the preparation for laser cutting, we want to cut all these pieces out of mount board to then use it for embossing.

This is for the screen printing.. We intend to experiment with colours and also possibly overlapping colours and using really bright illumines colours.

We also decided to create a large type to then have different version and larger techniques within the book of which will interest the reader.

Once we had decided on our simplistic layout we then made an 

ACTION PLAN:

Book a print time for stickers 

Print A3 laser prints with Mike

Expose screen - DO FIRST THING

Buy & Cut paper to size

Lasercut type, poster & sqaures

Once we had come up with this list of things to do, we then looked onto our book; and how we were going to create the book and which designs would be in it.

Layout!!

We wanted the list down the edge of what the paper could actually do, then also wanted the 'paper that performs' title and information aligned to the left.. We also decided to have the business card along the bottom of the poster and have several on top of which would be perforated so people could take away a card.

The reason the 'paper that performs' bit is outlined is because this will be the section of which we experiment with different print processes on. For example we really like the idea of having a glossy white vinyl printed onto the white card. Simple yet we think it will look really effective.

We also want to colour the section with luminous colours through screen printing.

From Fedrigoni, we ordered some paper, however it's taking it time on coming.. However we saw some of their stock called 'Woodstock' of which we thought would fit our criteria for designs perfectly and we could also work to promote it..

Woodstock Information

Layouts for the posters..

Open publication - Free publishing - More layout

Crit Feedback
The crit went really well! We got a lot of constructive feedback, and things we could look at.

The key points in our feedback was:

To look into other competitors see how they are marketing
Need to inform people about price
Outside campaign? If so where would it be.. possibly at creative events?
Liked our tag line
Why should people choose this paper?

Pitching our ideas..

We decided to split responsibilities with Sophie creating the first board:

And I creating the second:

Type Ideas

We decided to look at type choice purely to be able to experiment with the paper, we wanted to express the sophistication and luxury of the product yet make it fresh and new/exciting. 

We decided that a serif font would work better than a sans serif, yet not an old looking font, need something fresh.

Font we decided on was:  ROCKWELL

out of our tag line ideas we have chosen:
PAPER THAT PERFORMS

IDEAS..

We decided that we were going to create a marketing campaign to promote Fedrigoni. To do this we want to create a series of posters, a mail shot and a sample book.

Posters.

For the posters we wanted to express the versatility of the product/paper. Therefore we looked into the characteristics of the paper and came up with this list:

Enamelled
Metalised
Creped
Water Proof
Waxed Glazed
Bent
Turned
Folded
Twisted
Crumpled
Cut
Torn
Dissolved
Moulded
Embossed
Coloured
Printed
Marked
Erased
Shredded
Perforated
Performs
Weaved.

With this list we then narrowed it down to some of the words we felt we could experiment with, and came up with some ideas:

Folded - fold up a sheet of paper, then unfold it and screen print the type onto it, creating a nice texture.
Cut - Laser cutting the type out of the page
Embossed - Embossing the type on the page
Coloured - screen printing the type in florescent colours
Moulded - creating 3D type of which we can then photograph
Shredded - shred sheets of coloured paper and create type using it.
Perforated - perforate around the type and pull it slightly away to reveal colour
Weaved - use strips of coloured card and create a sheet of weaved paper then screen print on it.

Then for the mail shot we want to do smaller versions of these to be sent out to possible clients, and also take photographs of the posters to put into the sample book to promote what they do for clients.

Fedrigoni Logo

We don't really like the logo design, however this is not a re-branding and it is already a fully functioning company with this logo. So we experimented a little and found that we preferred if white on a black background..

So i think we may experiment with fitting the black and white logo into our designs rather than the blue.