For the sample book we are putting in the poster campaign along with other additions such as a contact page and front cover. The sample book will be at the Fedrigoni office and a smaller version will be available as a mail shot sent to potential clients.

Putting posters into context..

We want to put the posters in design studio waiting rooms, for people to be able to sit and read, this will also target our audience perfectly as they will be the people we would want to purchase the product.

 With one of the paper samples Sophie embossed it, of which we think we may use on the front page of the book, although would have to be in black as Fedrigoni in the brief asked for any outer packaging to be black.

Different posters.. 

We wanted to create a poster campaign and then use these posters in a sample book of which would 

 The first poster above is the flocking.

 We also came up with a list of the versatility of the paper, one of which was fold. Hence the design of the poster above.

 This poster shows the list of things the paper can do.

 This poster holds a sample of the Fedrigoni range, and is also embossed along the top of the page.

 This poster above is a variation on layout and type, along with all the information needed to be on the page.

Laser cutting.

Using the letters from the lasercutting we had abit of a play around.. 

 This laser cutting sheet was out of mountboard ready to use with embossing.

Effects from foil blocking!

We decided to foil block white onto black type to see what it would look like. It created a sort of textured effect, of which we quite liked.

Type - Week 9

I quite like this layout below. You firstly see my name, then curriculum vitae then look into the text. i really like the justified text! Think it looks neat, i also like the way in which everything is aligned with the end of my name, this also works nicely!

 Not too sure about this layout! I don't think the list effect on the right really works, and then it goes back to the justified style, looks odd!

 I quite like my name in the centre! This looks quite nice but again not too sure on anything else within this design.

I don't think this really works as I feel like my name and my logo are competing to be seen first. Which this shouldn't happen they should compliment eachother.

 I think having the text smaller works much better! Although I don't really like the layout of this design.

 Now I'v changed my mind! I like the text in the bottom right hand corner however I'm not sure about the logo where it is.

 Smaller??

 I think I really like this one! The logo will grab your attention, then the hierachy in my opinion works and is still simplistic and looks good.