Tuesday, 17 May 2011

What I am wanting to do is create a page off the Homebase website devoted to the 'grow your own' scheme. This will be a page where the kids can play interactively.

I also want to create an instore section like the ball pool play area in ikea, for homebase. Where the parents would drop the children off whilst they went shopping. When the children were there tehy would be planting veg and learning whilst playing. Therefore would come away wanting to plant and garden.
Better in full colour??

To package my range I would need to have information for each produce..





Better still..

I really liked the design of the first logo although it was too big.
Therefore i have combined both ideas.
I have used a tomato as an O in the big design therefore i can use the big logo idea for bigger packages then when something is slightly smaller just use the type with the tomato in it.




Although i really liked the other design with more than one vegetable it proved abit big to put onto designs used as a logo. 

And this is where this design has come from! I have used the colours of traffic light as you begin to grow the product then you end up with your vegetable that the child has grown. 

I have also made it smaller in size as to function as a logo. 


Friday, 13 May 2011

Colour swatches.
For my colours I am thinking they need to be bold and eye catchging, aswell as needing to attract the target audience of children between 5 - 10. The colours must also be unisex and relate to gardening!






 I quite like this swatch below: Although the lighter version is lower down of which I think would look quite good also!!