Type - Week 2

 My chosen sans serif type face Gill Sans Light. We were asked to then describe the typeface in 3 words. Then with these three words had to say what type of product it would suit, then which product it would not work with.

I thought with it being a delicate quite clean typeface it would represent some sort of cleaning product or feminine product. On the other hand i didn't think it would suit The Sun at all being in a newspaper as to me it looks like quite an expensive font.

Our next task was we were given a list from a decorator and we had to put the information in hierarchy of which we thought was most important then design an advert for the yellow pages. It had to be 60:30 and had to be legible, of which we decided that 8pt was the smallest point size we could go to for it still to be legible.