Rosie & Jim
(sophie and kim)


So many ideas! But first to research..

Creating our own brief: We want to simply create an interesting and interactive marketing campaign to promote a chosen range of paper of Fedrigoni.  

 Fedrigoni's target audience are fashion labels/boutiques and businesses with global reputations, we also thought about targeting design agencies/ printers as to promote their paper to a bulk audience of whom would appreciate the quality of paper.

 Our initial ideas for this project is to create an interactive campaign, hand crafted, unique and good quality simplistic designs of which will also intrigue and interest people into what paper can be used for. Fedrigoni's problem seems to be the fact that paper is seemed to be boring, therefore we intend to create interesting designs, from 3D type to stop motion animation to advertise the product in a new light.
Along with creating hand crafted pieces using various printing techniques designed to send to possible clients.

 Research of which we need to look in to identify a new route to take within this marketing campaign:

We also thought about screen printing onto the companies paper using a quote from the brief as a tag line. Below are some of the ideas, yet some are too long. We also want to keep it simple yet self explanatory.

Below are some of the ideas of how we would make our marketing campaign interactive of which will build interest in the product, of which is Fedrigoni's aim.

 We have also decided that with all the exciting new experiments using the paper, we would then make a book of which would contain not only designs within the book but also photographs of how we have actually used the paper in experimental ways.