Design Production - Print

29.09.10

Product name: Mouse.

Process: Flexography, as there is a seam down the bottle which suggests it was printed falt then made into the bottle.

Colours: 4 colour print.

Stock: aluminium, a cheap material and easy to print onto.

Format: Standard shape/size.

Specials: special coating over the bottle.

Target: women, any hair colour - possibly older women & also on a budget.

Cost band: average cost for a normal size and shaped bottle.

Quantity: Millions as there are hundreds of stores.

Competition: Other competitors have gone for bold eye catching colours & pretty extreme. But this one hasn't, with golds and silvers also looks more elegant than 'cool'.

Product name: Inbetweeners dvd case.

Process: Flexography, as there will have been a lot to print.

Colours: CMYK.

Stock: cardboard, a cheap material and serves its purpose.

Format: Standard shape/size.

Specials: Perforated & Spot varnishing.

Target: Teens-35

Cost band: average cost for a normal size and shaped case.

Quantity: Millions as they are watched in America too.

Competition: All other dvds have the same sort of sleeve to protect the dvd case and to add more information.

Product name: Sainsburys Cool Bag.

Process: Offset Lithography

Colours: duotone

Stock: cellophane and plastic.

Format: Standard shape/size.

Specials: Folded and glued down the edges.

Target: mothers and grandmothers.

Cost band: budget to serve its purpose.

Quantity: Millions as there are hundreds of stores.

Competition: Morrisons and Asda and Tescos also do these sorts of bags.