Content & categorisation:
-Come up with loads of ideas.
-Do something that excites you
-Exploit every idea/pathway, unpick everything
-What don't people know about it
-What do people want to know about it
-Be informed
Form & Format
-How can it inspire what i'm doing?
-What packaging could give me the inspiration?
-What could the product be like instead of paper based?
Product & Range
-When you've made a product what else can you make to add to it/ improve it
Media & Process
-What process could you use to enhance your idea?
Audience & Interaction
-How will you interest you audience?
-How will they interact with the audience?
Form & Function
-Has to communicate your idea but still be interesting
Scale & Context
-What forms could you do.. Think BIG!
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